Airport security line expediter Clear is apparently shutting down. I had flirted with joining for some time but the subscription fee held me back. Now I won’t get the chance; I saw this in my email this morning:
It illustrates that when consumers are getting something for free and you ask them to pay, you’ve got to have a really strong “value proposition.” One might have thought that getting through the security line was one. But apparently the service couldn’t get enough people to buy in — literally.
